Many smaller cable and wire manufacturers that are experiencing growth will have relied on a good, sound sales and product development strategy, with marketing usually being looked after by an in-house team, perhaps even by the Managing Director/CEO. Within the modern landscape, however, companies will eventually need to employ marketing professionals and implement a marketing strategy.

This paper will look at the challenges faced by smaller cable and wire manufacturers and their suppliers, when implementing a strong and clear marketing strategy within the modern age of technology.

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